KOPPLA
work in progress
Koppla is a THC infused seltzer brand
Art Direction: Scott Laserow
The Problem
At social gatherings, especially in a college setting, there can be a pressure to drink to feel included or a feeling left out when remaining sober or, in this case, leaving to smoke. Once leaving the function and re-entering that space there is often times a feeling of disconnect with that environment. CBD and THC are often used for those struggling with anxiety, as well as other mental health issues. It is an organic way to relieve pain, and mental strain, and gain general pleasure. I began to learn about a current shift in people 18-24 today preferring cannabis products over alcohol for a number of reasons. The choice comes with many benefits including no hangover, more control over your experience, and overall comfort with one’s-self and the environment.
The Solution
A THC Seltzer brand based around the idea of an alternative option for social functions.
Name and Logo
Koppla is Swedish for connect and that’s what this brand is about, a way to still connect with friends and others at social gatherings without feeling out of place or pressured.
Packaging and Cases
For my six-pack packaging, I chose to design 3 different cases: a variety pack, a beach pack, and a fusion pack. The variety pack is just that, a way to try all 6 of our best selling flavors. The beach pack is inspired from the summer breeze, one of our indica based drinks.
The Drinks
The Merch
For this brand, the merchandise was designed thinking about the target audience and the environment that these people would be in. On top of that, I considered pieces that could be related back to my root theme without being too “on the nose”.
The Conclusion
Koppla has been a project I enjoyed exploring. I am hoping to further expand on this project and add more to the brand.