
refocus is a social media mental health campaign meant to maintain a calm space and help break the internets toxic tendencies.
refocus.
Art Direction: Rodd Whitney and Bryan Satalino
BRANDING
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SOCIAL MEDIA DESIGN
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BRANDING • SOCIAL MEDIA DESIGN •

Refocus is a social media specific brand with the gaol to help decrease anxiety and negativity from the toxic culture of the internet and social media. In todays society, there is a constant issue of comparison to unrealistic standards spread on the internet or using the platforms as an escape from the everyday resulting in a possibly worse mindset when you leave then when you joined. Posts are supposed to pop-up on your feed and catch you off guard. Maintaining a calm and un-alarming design working with bold type and high contrast.


